The Role of Cognitive Biases in Decision-Making

Good Morning, Students!

Welcome back to Saturday Skool! Snagging an item just because it’s labeled “limited edition” is more common than you think. That magnetic pull you feel isn’t just excitement, it’s a glimpse into how our brains are wired to make decisions.

We like to think we’re rational creatures, but the truth is far more fascinating. Cognitive biases—those mental shortcuts our brains rely on—are working behind the scenes every day. Sometimes they help us, steering us toward quick decisions in a busy world. Other times, they quietly nudge us into choices we might regret later. Whether it’s splurging on a product we didn’t need or passing up an opportunity out of fear, these biases shape more of our lives than we realize.

Marketers, product designers, and even CEOs can craft strategies that tap directly into our subconscious. But for the rest of us, recognizing these biases is just as powerful—it’s the key to making smarter decisions, from purchases to investments and beyond.

This week, we’re pulling back the curtain on the most common cognitive biases influencing our lives. Why do we overvalue things we already own? How can the fear of missing out make us overspend? And what’s behind the collective rush to follow trends, even when logic tells us otherwise?

Let’s dive in and explore how these invisible forces shape our choices—and how we can turn awareness into our greatest advantage.

-Mr. Projekts

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